The Scoop: Despite the existence of chats and other messaging apps, the best way for businesses to reach out to their customers is by email. Therefore, email marketing is still one of the effective ways to attract customers back. Know how to increase your email marketing engagements.
Email marketing is one of the essential elements when it comes to ensuring the success of your business. This is one of the ways where you get to engage your customers with relevant and quality content to further improve your company’s relationship with them.
However, one of the downfalls of email marketing is that not all people you send emails to will get to open and read the content.
So how will you overcome this dilemma and make the receivers open your emails to engage with your company? Wonder no more because here are some of the ways on how to increase your email marketing engagements.
Create a Personalized Subject Line
Bear in mind that when people open up their emails they automatically scan the subject line. It doesn’t matter when you have written an awesome content. If you can’t get your audience to open up the email your email content is rendered useless.
Therefore, you will have to provide a subject line that will pique your customer’s interest that will prompt them to open it. By personalizing your email’s subject line, you increase the chances that customers will open the email by 26%. The trick here is to keep it short, simple and to-the-point. However, it is also a trial and error. Don’t be afraid to try and see what works and what doesn’t.
Incorporate Responsive Emails
This is one of the most important elements that you should consider. As a matter of fact, responsive emails are expected from companies who engage in email marketing. People don’t just use the internet on one device anymore. They use desktops, smartphones, tablets and more.
Therefore, you will have to make your email respond to all of them and make your content functional and readable when people open them. This also makes it easier for your audience to focus on the content of your email rather than have them tweak at the controls to read it better. Doing so will increase your click rates by 15%.
Prioritize Local Content
People are generally interested in the happenings that happen around them. Therefore, you can use that to your advantage. You can do this easily by segmenting your audience by gender, location, age, etc. This way you will be able to easily make emails for each of them with appropriate local content. This can also be done by making templates of emails beforehand and changing the keywords that correspond to their areas.
Visuals All the Way
It is no secret that the power of visuals in a content can increase customer engagement. Visuals such as images and videos are some of the effective ways to keep people entertained and informed when it comes to reading your email content.
You don’t want to bore your readers by giving them text-only emails, right? You can improve your email engagement by adding relevant images to your emails such as GIFs, memes, and even videos. Just as long as they connect to the content of your email, visuals can enhance the quality of your email.
An Email of Success Sent to Your Inbox
Despite the latest tools that people are using to communicate nowadays, there is no denying the fact that email marketing is still one of the effective ways to engage with your customers. They still use emails to activate social media accounts and more which makes it more an essential platform to reach out to them.
So what are your other techniques to increase your email marketing engagements?
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